Are high heels losing their steam? If you’ve swapped shoes for comfy flats and sneakers-like Ashley Olsen- you’re not only one. Yahoo! Style reported a study conducted by a market analysis company called Mintel, which reveals insights into which shoe styles women are really buying right now.
The study analyzed the shopping habits of the UK women in particular, and found that for the first time ever, more UK women are buying sneakers than high heels. Specifically, 37% of the UK women who have bought footwear in the last year bought trainers, compared to the 33% who bought shoes with a heel. The only shoes more popular than sneakers are flats.
Mintels senior fashion analyst, Tamara Sender offered more insights in a statement: ” the UK sportswear market has seen strong growth in the last year, and there has been a trend for consumers to integrate sports clothing into their daily wardrobes, meaning trainers have also become more popular among women, overtaking heels to become the second favourite inter of footwear,” she explained in the report.
Ready to swap put of your heels? Keep reading to shop of my favourite sneaker in the market right now!
Adidas Gazelle Sneakers (80$)
The navy suede material makes the shoes look a lot more expensive than they actually are.
Hope you enjoyed!
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